"Set it and forget it" doesn't work. Managing an ad campaign is like owning a dog: it requires constant attention and training to make the best out of it.
It is very difficult to run a successful and profitable AdWords campaign, especially if you are on the tight budget like most businesses are. Years ago AdWords was cheap, clicks were cheap, people's attention span was longer as related to their online activities.
Nowadays you really need to do a lot with the traffic on your website to convert it into the desired conversion action.
If you've been running AdWords ads for a while and you feel discouraged, you feel like wasting money, you getting clicks that are not turning into conversions, we have a word of encouragement for you.
You should know that Google Adwords is the world's most advanced, popular, and profitable advertising platform. Any business will tell you that in most cases the greatest success they've had with advertising has come from advertising on Google Adwords.
So there are techniques, there are ways that will really make significant differences in your account.
We also track brands, competitors and key industries terms to stay ahead of the curve, and be the first to engage with your prospects.